| 000 | 00755nam a22002777a 4500 | ||
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| 003 | |||
| 005 | 20250702163318.0 | ||
| 008 | 250702b ||||| |||| 00| 0 eng d | ||
| 020 | _a0071081259 | ||
| 041 | _a | ||
| 082 | _a658.802 C898 2010 | ||
| 100 | 1 | _aCravens, David W. | |
| 245 |
_aStrategic marketing / _cDavid W. Cravens and Nigel F. Piercy. |
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| 250 | _a9th ed. | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill, _cc2010. |
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| 300 |
_axv, 784 pages : _bill. ; _c23 cm. |
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| 336 |
_2 _a _b |
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| 337 |
_2 _a _b |
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| 338 |
_2 _a _b |
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| 500 | _aIncludes bibliographical references and index. | ||
| 526 | _a600-699 | ||
| 650 |
_aMarketing. _vManagement. |
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| 655 | _a | ||
| 700 | 1 |
_aPiercy, Nigel F. _bco-author. |
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| 942 |
_2ddc _cB |
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| 999 |
_c40017 _d40017 |
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