000 01647cam a2200445 a 4500
001 11962169
003 35344
005 20250704093702.0
008 000403s2001 maua b 001 0 eng
010 _a 00038323
020 _a0072315504
_qalk. paper
020 _a9780072315509
_q(alk. paper)
020 _a0071202765
035 _a11962169
040 _aDLC
_cDLC
_dDLC
041 _aeng
050 0 0 _aHF5438.25
_b.W2933 2001
082 0 0 _a658.85 W436 2001
_221
100 1 _aWeitz, Barton A.
245 1 0 _aSelling :
_bbuilding partnerships /
_cBarton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.
250 _a4th ed.
264 1 _aBoston :
_bMcGraw-Hill Irwin,
_cc2001.
300 _axxv, 630 pages :
_bill. ;
_c25 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
440 4 _aThe McGraw-Hill/Irwin series in marketing.
504 _aIncludes bibliographical references and index.
526 _a600-699 Technology (Applied Sciences
650 0 _aSelling.
655 _a
700 1 _aCastleberry, Stephen Bryon.
700 1 _aTanner, John F.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0610/00038323-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0610/00038323-t.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cB
999 _c40025
_d40025