| 000 | 00818nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | 35470 | ||
| 005 | 20250715162239.0 | ||
| 008 | 250715b ||||| |||| 00| 0 eng d | ||
| 020 | _a1666870927 | ||
| 020 | _a978-1-6668-7092-3 | ||
| 041 | _a | ||
| 082 | _a659.1072 S7451 2024 | ||
| 100 | 1 | _aSpencer, Jeffrey. | |
| 245 |
_aImportance of media research for advertising / _cJeffrey Spencer. |
||
| 264 | 1 |
_aWilmington : _bAmerican Academic Press, _cc2024. |
|
| 300 |
_ax, 303 pages : _bill. ; _c26 cm. |
||
| 336 |
_2 _a _b |
||
| 337 |
_2 _a _b |
||
| 338 |
_2 _a _b |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 |
_a600-699 Technology (Applied Sciences) _bCAS |
||
| 650 |
_aAdvertising. _vResearch. |
||
| 650 |
_aMass media. _vResearch. |
||
| 655 | _a | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c40055 _d40055 |
||