000			02803cam a22004098i 4500
001			22391152
003
005			20260216123828.0
008			220118s2022 nju b 001 0 eng c
010			_a 2021060385
020			_a9781119780137 _q(hardback)
020			_q1119780136
035			_a22391152
040			_aWaSeSS/DLC _beng _erda _cDLC
041			_aeng
042			_apcc
050	0	0	_aTS170 _b.T46 2022
082	0	0	_a658.575 T295 2022 _223/eng/20220228
100	1		_aTennant, David V., _eauthor.
245	1	0	_aProduct development : _ban engineer's guide to business considerations, real-world product testing, and launch / _cDavid V Tennant.
263			_a2204
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, _cc2022.
300			_aix, 222 pages : _billustrations ; 26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"My formal academic training began as a student of mechanical engineering. Simultaneously, I worked part time as a designer to pay for my education. In this case, my work allowed me to see how products were developed to the lower level where I was doing the technical drawing. And my engineering education helped me learn the limits of materials, think about product technical features, and how to apply mathematical formulas to solve technical problems. However, nowhere did I learn about how products are really developed. What drives a company to success? How do companies know which products will be accepted in the marketplace? What is a marketplace or a market segment? As a result, my education and early work experience taught me a lot about applying engineering principals, but I had no knowledge of marketing, sales, business finance, C-level executive support, or how R&D (research and development) and the other areas are supposed to all work together. I simply (and naively) believed that new products were developed and launched by the engineering department. The product that had the better design would always be preferred by consumers. Since those days in college, and my early career in engineering, I have come a long way to understanding that product development is a multi-faceted effort involving many diverse groups and talents. It is so much more than R&D or engineering."-- _cProvided by publisher.
526			_a600-699
650		0	_aNew products.
650		0	_aProduct management.
650		0	_aProduct design.
776	0	8	_iOnline version: _aTennant, David V. _tProduct development _dHoboken, New Jersey : John Wiley & Sons, [2022] _z9781119780175 _w(DLC) 2021060386
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cB
999			_c40577 _d40577