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008			210420t20222022caua b 001 0 eng d
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015			_aGBC1E9174 _2bnb
016	7		_a020321742 _2Uk
020			_a9781529732504 _q(paperback)
020			_a1529732506 _q(paperback)
020			_a1529732506
035			_a22003961
035			_a(OCoLC)1268134342
040			_aUKMGB _beng _cUKMGB _erda _dOCLCO _dUKMGB _dOCLCF _dQGY _dNLSHB _dS2H _dOCLCO _dCDN _dYDX _dDLC
041			_aeng
042			_alccopycat
050	0	0	_aHF5415.127 _b.M66 2022
072		7	_aBUS _2ukslc
082	0	4	_a658.802 M8178 2022 _223
100	1		_aMooij, Marieke K. de, _d1943- _eauthor.
245	1	0	_aGlobal marketing & advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij.
246	3		_aGlobal marketing and advertising
250			_a6th edition.
264		1	_aLos Angeles : _bSAGE, _c2022.
264		4	_c©2022
300			_axxi, 504 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aPrevious edition: 2019.
504			_aIncludes bibliographical references and index.
526			_a600-699 _bCBG
650		0	_aTarget marketing _vCross-cultural studies.
650		0	_aAdvertising _vCross-cultural studies.
650		0	_aConsumer behavior _vCross-cultural studies.
650		6	_aCibles (Marketing) _vÉtudes transculturelles.
650		6	_aConsommateurs _xComportement _vÉtudes transculturelles.
650		7	_aAdvertising. _2fast _0(OCoLC)fst00797511
650		7	_aConsumer behavior. _2fast _0(OCoLC)fst00876238
650		7	_aTarget marketing. _2fast _0(OCoLC)fst01143138
650		7	_aMarketing _2nbdbt
650		7	_aInterculturele communicatie _2nbdbt
655		7	_aCross-cultural studies. _2fast _0(OCoLC)fst01423769
906			_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg
942			_2ddc _cB
999			_c40608 _d40608