000 02509 a2200277 4500
005 20260423174127.0
020 _a9781032160221
_q(paperback)
050 0 0 _aHD30.2
_b.B4748 2024
082 0 0 _a004.0684 B567 2024
_223/eng/20230629
100 1 _aBeulen, Erik,
_eauthor.
245 1 0 _aData analytics and digital transformation /
_cErik Beulen and Marla A. Dans.
264 1 _aNew York, NY :
_bRoutledge,
_c2024.
300 _axii, 238 pages ;
_c24 cm
490 0 _aBusiness and digital transformation
504 _aIncludes bibliographical references and index.
520 _a"Understanding the significance of data analytics is paramount for digital transformation but in many organisations they are separate units without fully aligned goals. As organisations are applying digital transformations to be adaptive and agile in a competitive environment, data analytics can play a critical role for their success. This book explores the crossroads between them and how to leverage their connection for improved business outcomes. The need to collaborate and share data is becoming an integral part of digital transformation. This creates new opportunities but also requires well considered and continuously assessed decision making as competitiveness is at stake. This book details approaches, concepts and frameworks, as well as actionable insights and good practices, including combined data management and agile concepts. Critical issues are discussed such as data quality and data governance, as well as compliance, privacy, and ethics. It also offers insights into how both private and public organisations can innovate and keep up with growing data volumes and increasing technological developments in the short, mid and long term. This book will be of direct appeal to global researchers and students across a range of business disciplines, including technology and innovation management, organisational studies and strategic management. It is also relevant for policy makers, regulators and executives of private and public organisations looking to implement successful transformation policies"--
_cProvided by publisher.
526 _a000-099
_bCCIS
650 0 _aInformation technology
_xManagement.
650 0 _aBig data
_xManagement.
650 0 _aManagement
_xStatistical methods.
650 0 _aStrategic management.
700 1 _aDans, Marla A.,
_eauthor.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cB
999 _c41023
_d41023