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The new rules of marketing and PR : how to use news releases, blogs podcasting, viral marketing, and online media to reach buyers directly Scott, David Meerman. - John Wiley & Sons, Inc., 2009 - xxxi, 287 p.



ISBN: 978-0-470-37928-8

Subjects--Topical Terms:
Internet marketing.

Dewey Class. No.: 658.872 Sc3n 2009