The new rules of marketing and PR : how to use news releases, blogs podcasting, viral marketing, and online media to reach buyers directly (Record no. 11429)

000 -LEADER
fixed length control field 00580nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-470-37928-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 Sc3n 2009
245 #0 - TITLE STATEMENT
Title The new rules of marketing and PR : how to use news releases, blogs podcasting, viral marketing, and online media to reach buyers directly
Statement of responsibility, etc. Scott, David Meerman.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley & Sons, Inc.,
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 287 p.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 2009-08-20 Main-General Income 07-08-227I-1776   658.872 Sc3n 2009 UAMAIN 11235 2025-04-29 2045.25 2025-04-29 Book