Normal view MARC view ISBD view

Global marketing and advertising : understanding cultural paradoxes De Mooij, Marieke. - 3rd ed. - SAGE Publications Asia- Pacific Pte. Ltd., 2010 - xviii, 323 p.



ISBN: 978-1-41297041-9

Subjects--Topical Terms:
Advertising -- Cross-cultural studies.

Dewey Class. No.: 658.8 D 384 2010