Global marketing and advertising : understanding cultural paradoxes De Mooij, Marieke.

Publisher: SAGE Publications Asia- Pacific Pte. Ltd., ; 2010Edition: 3rd edDescription: xviii, 323 pISBN: 978-1-41297041-9Subject(s): Advertising -- Cross-cultural studiesDDC classification: 658.8 D 384 2010
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
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MCIR 		Main-Circulation 658.8 D 384 2010 (Browse shelf) Available UAMAIN 31190
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600 Technology (App Sciences)

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