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Hoffman, K. Douglas.,

Services marketing : concepts, strategies, & cases / K. Douglas Hoffman and John E. G. Bateson. - Sixth edition. - xv, 352 pages : illustrations ; 26 cm

Includes bibliographical references and index.



ISBN: 978-0-357-71830-8 0357718305

LCCN: 2015948212

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Marketing.
Dienstleistung
Marketing

LC Class. No.: HD9980.5 / .H644 2024

Dewey Class. No.: 658.8 B3298 2024