Services marketing : (Record no. 40542)

000 -LEADER
fixed length control field 01402cam a2200409 i 4500
001 - CONTROL NUMBER
control field 18724646
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260128095745.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150731t20172017maua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015948212
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-357-71830-8
International Standard Book Number 0357718305
040 ## - CATALOGING SOURCE
Original cataloging agency YDXCP
Language of cataloging eng
Transcribing agency YDXCP
Description conventions rda
Modifying agency BTCTA
-- OCLCQ
-- JHE
-- OCLCF
-- YDX
-- CHVBK
-- OCLCO
-- OCLCA
-- DLC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5
Item number .H644 2024
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 B3298 2024
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hoffman, K. Douglas.,
Relator term author.
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title concepts, strategies, & cases /
Statement of responsibility, etc. K. Douglas Hoffman and John E. G. Bateson.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, MA :
Name of producer, publisher, distributor, manufacturer Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice c2024.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 352 pages :
Other physical details illustrations ;
Dimensions 26 cm
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- unmediated
-- n
-- rdamedia
338 ## -
-- volume
-- nc
-- rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification Natural Science and Mathematics
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing.
Topical term or geographic name entry element Service industries
General subdivision Marketing.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01113447
Topical term or geographic name entry element Dienstleistung
Source of heading or term gnd
Topical term or geographic name entry element Marketing
Source of heading or term gnd
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bateson, John E. G.,
Relator term author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Vendor Cost, normal purchase price Property Number Total Checkouts Full call number Barcode Date last seen Price effective from Item type
          Main-Circulation Sibalom Sibalom MCIR 2026-01-17 Income POT 8910.00 2025-05-226I-11841   658.8 B3298 2024 UAMAIN 35689 2026-01-28 2026-01-28 Book