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Mooij, Marieke K. de, 1943-

Global marketing & advertising : understanding cultural paradoxes / Global marketing and advertising Marieke de Mooij. - 6th edition. - xxi, 504 pages : illustrations ; 24 cm

Previous edition: 2019.

Includes bibliographical references and index.



ISBN: 9781529732504 1529732506 1529732506

LCCN: 2021937537

Nat. Bib. No.: GBC1E9174 bnb

Nat. Bib. Agency Control No.: 020321742 Uk

Subjects--Topical Terms:
Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.
Cibles (Marketing)--Études transculturelles.
Consommateurs--Comportement--Études transculturelles.
Advertising.
Consumer behavior.
Target marketing.
Marketing
Interculturele communicatie

Index Terms--Genre/Form:
Cross-cultural studies.

LC Class. No.: HF5415.127 / .M66 2022

Dewey Class. No.: 658.802 M8178 2022