| 000 -LEADER |
|---|
| fixed length control field |
02168cam a2200577 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22003961 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260223164953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210420t20222022caua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2021937537 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBC1E9174 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
020321742 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781529732504 |
| Qualifying information |
(paperback) |
|
|---|
| International Standard Book Number |
1529732506 |
| Qualifying information |
(paperback) |
|
|---|
| International Standard Book Number |
1529732506 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
22003961 |
|
|---|
| System control number |
(OCoLC)1268134342 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Language of cataloging |
eng |
| Transcribing agency |
UKMGB |
| Description conventions |
rda |
| Modifying agency |
OCLCO |
| -- |
UKMGB |
| -- |
OCLCF |
| -- |
QGY |
| -- |
NLSHB |
| -- |
S2H |
| -- |
OCLCO |
| -- |
CDN |
| -- |
YDX |
| -- |
DLC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.127 |
| Item number |
.M66 2022 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 M8178 2022 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mooij, Marieke K. de, |
| Dates associated with a name |
1943- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing & advertising : |
| Remainder of title |
understanding cultural paradoxes / |
| Statement of responsibility, etc. |
Marieke de Mooij. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Global marketing and advertising |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 504 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
unmediated |
| -- |
n |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
volume |
| -- |
nc |
| -- |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2019. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Classification |
Technology (Applied Sciences) |
| Department |
College of Business and Accountancy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Target marketing |
| Form subdivision |
Cross-cultural studies. |
|
|---|
| Topical term or geographic name entry element |
Advertising |
| Form subdivision |
Cross-cultural studies. |
|
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Form subdivision |
Cross-cultural studies. |
|
|---|
| Topical term or geographic name entry element |
Cibles (Marketing) |
| Form subdivision |
Études transculturelles. |
|
|---|
| Topical term or geographic name entry element |
Consommateurs |
| General subdivision |
Comportement |
| Form subdivision |
Études transculturelles. |
|
|---|
| Topical term or geographic name entry element |
Advertising. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00797511 |
|
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00876238 |
|
|---|
| Topical term or geographic name entry element |
Target marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01143138 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| Source of heading or term |
nbdbt |
|
|---|
| Topical term or geographic name entry element |
Interculturele communicatie |
| Source of heading or term |
nbdbt |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Cross-cultural studies. |
| Source of term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01423769 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |