Koc, Erdogan
Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective / Erdogan Koc. - Second edition. - xvii, 397 pages ; 25 cm
Includes bibliographical references and index.
"Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the in-fluence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry - services marketing and consumer behaviour, management, organisational behaviour, and human resource management. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality"-- Provided by publisher.
9781032989006 9781032988993
Tourism
Tourism--Marketing
Tourism--Management
Hospitality industry--Customer services
Hospitality industry--Marketing
Hospitality industry--Management
G155.A1 / K595 2026
910.68 K761 2026
Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective / Erdogan Koc. - Second edition. - xvii, 397 pages ; 25 cm
Includes bibliographical references and index.
"Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the in-fluence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry - services marketing and consumer behaviour, management, organisational behaviour, and human resource management. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality"-- Provided by publisher.
9781032989006 9781032988993
Tourism
Tourism--Marketing
Tourism--Management
Hospitality industry--Customer services
Hospitality industry--Marketing
Hospitality industry--Management
G155.A1 / K595 2026
910.68 K761 2026