Brand stretch : Why 1 in 2 extensions fail and how to beat the odds (Record no. 11088)

000 -LEADER
fixed length control field 00497nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-470-86211-4
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658. 2004
245 #0 - TITLE STATEMENT
Title Brand stretch : Why 1 in 2 extensions fail and how to beat the odds
Statement of responsibility, etc. Taylor, David.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley and Sons.
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 162 pages.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Band name products -- Marketing.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 2016-11-02 Donations 2016-227D-2657   658. 2004 T 17415 2025-04-29 2025-04-29 Book