Brand stretch : Why 1 in 2 extensions fail and how to beat the odds Taylor, David.

Publisher: John Wiley and Sons. ; 2004Description: 162 pagesISBN: 0-470-86211-4Subject(s): Band name products -- MarketingDDC classification: 658. 2004
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
Book Book Sibalom
Sibalom
MCIR 		Main-Circulation 658. 2004 (Browse shelf) Available T 17415
Total holds: 0

600 Technology (App Sciences)

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