Marketing channels : infomercials and the future of televised marketing (Record no. 11401)

000 -LEADER
fixed length control field 00513nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-13-075151-0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.143 Ev974 1994
245 #0 - TITLE STATEMENT
Title Marketing channels : infomercials and the future of televised marketing
Statement of responsibility, etc. Evans, Craig R.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall.
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 308 pages.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising -- Television programs.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 1995-12-29 Main - General Fund 795   659.143 Ev974 1994 UAMAIN 11206 2025-04-29 745.00 2025-04-29 Book