Marketing channels : infomercials and the future of televised marketing Evans, Craig R.

Publisher: Prentice Hall. ; 1994Description: xxv, 308 pagesISBN: 0-13-075151-0Subject(s): Advertising -- Television programsDDC classification: 659.143 Ev974 1994
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MCIR 		Main-Circulation 659.143 Ev974 1994 (Browse shelf) Available UAMAIN 11206
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600 Technology (App Sciences)

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