Strategic brand management : building, measuring and managing brand equity (Record no. 11815)

000 -LEADER
fixed length control field 00538nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 K2928 2013
245 #0 - TITLE STATEMENT
Title Strategic brand management : building, measuring and managing brand equity
Statement of responsibility, etc. Keller, Kevin Lane.
250 ## - EDITION STATEMENT
Edition statement fourth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education South Asia Pte Ltd.
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 590 pages
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products -- Management.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 2015-12-29 Main-General Income 2015-12-227I-3750 granada 04/04/2019   658.827 K2928 2013 UAMAIN 11728 2025-04-29 2990.00 2025-04-29 Book