Strategic brand management : building, measuring and managing brand equity Keller, Kevin Lane.

Publisher: Pearson Education South Asia Pte Ltd. ; 2013Edition: fourth editionDescription: 590 pagesSubject(s): Brand name products -- ManagementDDC classification: 658.827 K2928 2013
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
Book Book Sibalom
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MCIR 		Main-Circulation 658.827 K2928 2013 (Browse shelf) Available UAMAIN 11728
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600 Technology (App Sciences)

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