Advertising, promotion, and supplemental aspects of integrated marketing communications (Record no. 11822)

000 -LEADER
fixed length control field 00516nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-03-035271-1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 Sh6a 2003
245 #0 - TITLE STATEMENT
Title Advertising, promotion, and supplemental aspects of integrated marketing communications
Statement of responsibility, etc. Shimp, Terence A.
250 ## - EDITION STATEMENT
Edition statement sixth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Thomson South-Western.
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 650 pages.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 2006-11-29 Main-General Income 06-11-226I-0806 silva 09/24/2019   658.82 Sh6a 2003 UAMAIN 11735 2025-04-29 6995.00 2025-04-29 Book