Importance of media research for advertising / (Record no. 40055)

000 -LEADER
fixed length control field 00818nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field 35470
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250715162239.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250715b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1666870927
International Standard Book Number 978-1-6668-7092-3
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1072 S7451 2024
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Spencer, Jeffrey.
245 ## - TITLE STATEMENT
Title Importance of media research for advertising /
Statement of responsibility, etc. Jeffrey Spencer.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Wilmington : 
Name of producer, publisher, distributor, manufacturer American Academic Press, 
Date of production, publication, distribution, manufacture, or copyright notice c2024.
300 ## - PHYSICAL DESCRIPTION
Extent x, 303 pages :
Other physical details ill. ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Source
Content type term
Content type code
337 ## - MEDIA TYPE
Source
Media type term
Media type code
338 ## - CARRIER TYPE
Source
Carrier type term
Carrier type code
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600-699 Technology (Applied Sciences)
Department CAS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
Form subdivision Research.
Topical term or geographic name entry element Mass media.
Form subdivision Research.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Vendor Cost, normal purchase price Property Number Total Checkouts Full call number Barcode Date last seen Price effective from Item type
          Main-Circulation Sibalom Sibalom MCIR 2025-07-15 Income D'tops 9395.00 2025-05-226I-11492   659.1072 S7451 2024 UAMAIN 35470 2025-07-15 2025-07-15 Book