Importance of media research for advertising / Jeffrey Spencer.

By: Spencer, Jeffrey
Language: Unknown language code Publisher: Wilmington :  American Academic Press,  c2024Description: x, 303 pages : ill. ; 26 cmContent type: Media type: Carrier type: ISBN: 1666870927; 978-1-6668-7092-3Subject(s): Advertising. -- Research | Mass media. -- ResearchGenre/Form: DDC classification: 659.1072 S7451 2024
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Includes bibliographical references and index.

600-699 Technology (Applied Sciences) CAS

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