Integrated advertising, promotion, and marketing communications Clow, Kenneth E.
Publisher: Pearson Education South Asia Pte Ltd, ; 2012Edition: Fifth editionDescription: 463 pagesISBN: 978-0-13-253896-1 (pbk. : alk. paper)Subject(s): AdvertisingDDC classification: 659.1 C648 2012| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Sibalom | Sibalom MCIR | Main-Circulation | 659.1 C648 2012 (Browse shelf) | Available | UAMAIN 11222 |
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| 659.1 B427 2015 Advertising and promotion : an integrated marketing communications perspective | 659.1 B427 2015 Advertising and promotion : an integrated marketing communications perspective | 659.1 B427 2018 Advertising and promotion: An integrated marketing communications perspective | 659.1 C648 2012 Integrated advertising, promotion, and marketing communications | 659.1 G541 1998 The language of advertising | 659.1 H122 2018 Advertising & promotion | 659.1 O34 2009 Advertising and integrated brand promotion/ |
600 Technology (App Sciences)
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