Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.

By: Hoyer, Wyne D
Contributor(s): MacInnis, Deborah J | Pieters, Rik
Language: English Publisher: Boston, MA : Cengage Learning, Inc., c2024Edition: Edition 8Description: xviii, 536 pages : illustrations ; 28 cmContent type: Media type: Carrier type: ISBN: 978-0-357-72129-2; 0357721292Subject(s): Consumer behavior | Buying behaviorDDC classification: 658.834 H8683 2024 LOC classification: HF5415 | .H69 2024
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Includes bibliographical references and index.

600-699 Technology (Applied Sciences)

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