International marketing / Michael R. Czinkota, Ilkka A. Ronkainen, Annie Peng Cui.
By: Czinkota, Michael R [author.]
Contributor(s): Ronkainen, Ilkka A [author.] | Cui, Peng [author.]
Language: English Publisher: Boston, MA : Cengage, c2023Edition: 11e [edition]Description: xxix, 604 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780357445129; 0357445120Subject(s): Export marketingDDC classification: 658.84 C9989 2023 LOC classification: HF1416 | .C953 2023| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Sibalom | Sibalom MCIR | Main-Circulation | 658.84 C9989 2023 (Browse shelf) | Available | UAMAIN 35694 |
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| 658.8342 E131 2013 Consumer behavior : applications in marketing/ | 658.8342 Sch3c 1994 Consumer behavior | 658.84 Ac3e 2002 Effective promotional planning for e-business | 658.84 C9989 2023 International marketing / | 658.84 K76 2003 Knowledge@wharton : on building corporate value | 658.848 B98g 1992 Global marketing management : cases and readings | 658.848 C359 2013 International marketing |
Includes bibliographical references and indexes.
600-699 Technology (Applied Sciences) College of Business and Accountancy
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