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Global marketing and advertising : understanding cultural paradoxes De Mooij, Marieke.

Edition: 3rd ed.Publisher: SAGE Publications Asia- Pacific Pte. Ltd., ; 2010Availability: Items available for loan: Sibalom [Call number: 658.8 D 384 2010] (1).

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Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943- [author.].

Edition: 6th edition.Language: English Publisher: Los Angeles : SAGE, 2022Copyright date: ©2022Other title: Global marketing and advertising.Availability: Items available for loan: Sibalom [Call number: 658.802 M8178 2022] (1).
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