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The handbook of international advertising research edited by Hong Cheng.

Publisher: John Wiley & Sons, Ltd. ; 2014Availability: Items available for loan: Sibalom [Call number: GS 659.1072 H23617 2014] (1).

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Importance of media research for advertising / Jeffrey Spencer.

by Spencer, Jeffrey.

Language: Unknown language code Publisher: Wilmington :  American Academic Press,  c2024Availability: Items available for loan: Sibalom [Call number: 659.1072 S7451 2024] (1).

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