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Cravens, David W.

Strategic marketing / David W. Cravens and Nigel F. Piercy. - 9th ed. - xv, 784 pages : ill. ; 23 cm.

Includes bibliographical references and index.



ISBN: 0071081259

Subjects--Topical Terms:
Marketing.--Management.

Index Terms--Genre/Form:


Dewey Class. No.: 658.802 C898 2010