Strategic marketing / (Record no. 40017)

000 -LEADER
fixed length control field 00755nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250702163318.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250702b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071081259
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 C898 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 ## - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. David W. Cravens and Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 784 pages :
Other physical details ill. ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Source
Content type term
Content type code
337 ## - MEDIA TYPE
Source
Media type term
Media type code
338 ## - CARRIER TYPE
Source
Carrier type term
Carrier type code
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600-699
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Form subdivision Management.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel F.
Numeration co-author.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Total Checkouts Full call number Barcode Date last seen Price effective from Item type
          Main-Circulation Sibalom Sibalom MCIR 2025-07-02 Donation   658.802 C898 2010 UAMAIN 35338 2025-07-02 2025-07-02 Book