Normal view MARC view ISBD view

Weitz, Barton A.

Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. - 4th ed. - xxv, 630 pages : ill. ; 25 cm. - The McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and index.



ISBN: 0072315504 9780072315509 0071202765

LCCN: 00038323

Subjects--Topical Terms:
Selling.

Index Terms--Genre/Form:


LC Class. No.: HF5438.25 / .W2933 2001

Dewey Class. No.: 658.85 W436 2001