Brand stretch : Why 1 in 2 extensions fail and how to beat the odds Taylor, David.
Publisher: John Wiley and Sons. ; 2004Description: 162 pagesISBN: 0-470-86211-4Subject(s): Band name products -- MarketingDDC classification: 658. 2004| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Sibalom | Sibalom MCIR | Main-Circulation | 658. 2004 (Browse shelf) | Available | T 17415 |
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| 657.92 G93a 1985 Houghton Mifflin accounting : concepts, procedures, applications : advanced course | 657.96 D738 2015 International accounting | 657.96 I61217 2020 International accounting | 658. 2004 Brand stretch : Why 1 in 2 extensions fail and how to beat the odds | 658.4'012 B63a 2001 `The art of strategic planning for information technology | 658 Au838l 1994 Life & works : A manager's search for meaning | 658 B23 1975 Practical record keeping |
600 Technology (App Sciences)
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