Strategic brand management : building, measuring and managing brand equity Keller, Kevin Lane.
Publisher: Pearson Education South Asia Pte Ltd. ; 2013Edition: fourth editionDescription: 590 pagesSubject(s): Brand name products -- ManagementDDC classification: 658.827 K2928 2013| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Sibalom | Sibalom MCIR | Main-Circulation | 658.827 K2928 2013 (Browse shelf) | Available | UAMAIN 11728 |
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| 658.827 B5716 2021 Brand management : co-creating meaningful brands | 658.827 H1419 2011 Brand success : How the world's top 100 brands thrive and survive | 658.827 I381 2001 Living the brand : How to transform every member | 658.827 K2928 2013 Strategic brand management : building, measuring and managing brand equity | 658.827 L597 2003 Brand Driven : The to integrated branding through great leaership | 658.83 A11199 2011 Marketing research | 658.83 A15c 1997 Marketing : an introduction |
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