Advertising, promotion, and supplemental aspects of integrated marketing communications Shimp, Terence A.
Publisher: Thomson South-Western. ; 2003Edition: sixth editionDescription: xxi, 650 pagesISBN: 0-03-035271-1DDC classification: 658.82 Sh6a 2003| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Sibalom | Sibalom MCIR | Main-Circulation | 658.82 Sh6a 2003 (Browse shelf) | Available | UAMAIN 11735 |
Total holds: 0
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| 658.82 g57h 1973 How to win customers | 658.82 K15s 1993 Selling high tech high ticket : using relationship management techniques to sell & service today's complex products | 658.82 S5256 2014 Advertising and integrated marketing communications/ | 658.82 Sh6a 2003 Advertising, promotion, and supplemental aspects of integrated marketing communications | 658.82 T27a 1998 Advertising and sales promotion strategy | 658.827 B3283 2019 Digital luxury : transforming brands & customer experiences | 658.827 B3283 2019 Digital luxury : transforming brands & customer experiences |
600 Technology (App Sciences)
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