Global marketing and advertising : understanding cultural paradoxes De Mooij, Marieke.
Publisher: SAGE Publications Asia- Pacific Pte. Ltd., ; 2010Edition: 3rd edDescription: xviii, 323 pISBN: 978-1-41297041-9Subject(s): Advertising -- Cross-cultural studiesDDC classification: 658.8 D 384 2010| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Sibalom | Sibalom MCIR | Main-Circulation | 658.8 D 384 2010 (Browse shelf) | Available | UAMAIN 31190 |
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| 658.8 C587 2000 Counterintuitive marketing : achieve great results using uncommon sense | 658.8 C8991 2006 New products management | 658.8 C9877 2014 Customer services management. | 658.8 D 384 2010 Global marketing and advertising : understanding cultural paradoxes | 658.8 Et9m 2007 Marketing/ | 658.8 F3837 2013 Marketing | 658.8 F3837 2013 Marketing |
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