Services marketing : concepts, strategies, & cases / K. Douglas Hoffman and John E. G. Bateson.
By: Hoffman, K. Douglas [author.]
Contributor(s): Bateson, John E. G [author.]
Language: English Publisher: Boston, MA : Cengage Learning, c2024Edition: Sixth editionDescription: xv, 352 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-0-357-71830-8; 0357718305Subject(s): Service industries -- Marketing | Service industries -- Marketing | Dienstleistung | MarketingDDC classification: 658.8 B3298 2024 LOC classification: HD9980.5 | .H644 2024| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Sibalom | Sibalom MCIR | Main-Circulation | 658.8 B3298 2024 (Browse shelf) | Available | UAMAIN 35689 |
Total holds: 0
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| 658.8 A735 2011 Marketing : an introduction/ | 658.8 A7357 2013 Marketing : an introduction | 658.8 Ac3s 2001 Successful marketing communications: : a practical guide to planning and implementation/ | 658.8 B3298 2024 Services marketing : concepts, strategies, & cases / | 658.8 B6172 2000 The age of e-tail : conquering the new world of electronic shopping | 658.8 B669 1995 Marketing management : a strategic approach with a global orientation | 658.8 B69 1995 Marketing management : a strategic approach with a global orientation |
Includes bibliographical references and index.
500-599 Natural Science and Mathematics
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