Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij.
By: Mooij, Marieke K. de [author.]
Language: English Publisher: Los Angeles : SAGE, 2022Copyright date: ©2022Edition: 6th editionDescription: xxi, 504 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781529732504; 1529732506; 1529732506Other title: Global marketing and advertisingSubject(s): Target marketing -- Cross-cultural studies | Advertising -- Cross-cultural studies | Consumer behavior -- Cross-cultural studies | Cibles (Marketing) -- Études transculturelles | Consommateurs -- Comportement -- Études transculturelles | Advertising | Consumer behavior | Target marketing | Marketing | Interculturele communicatieGenre/Form: Cross-cultural studies.DDC classification: 658.802 M8178 2022 LOC classification: HF5415.127 | .M66 2022| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Sibalom | Sibalom MCIR | Main-Circulation | 658.802 M8178 2022 (Browse shelf) | Available | UAMAIN 35915 |
Total holds: 0
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| 658.802 M34 2006 Marketing management : an Asian perspective/ | 658.802 M34 2006 Marketing management : an Asian perspective/ | 658.802 M34 2009 Marketing management : An Asian perspective | 658.802 M8178 2022 Global marketing & advertising : understanding cultural paradoxes / | 658.802 W538 2013 How to write a marketing plan | 658.80563 T5311 2023 3GE collection on business management : artificial intelligence for marketing / | 658.81 H197 2011 Sales and distribution management : text and cases |
Previous edition: 2019.
Includes bibliographical references and index.
600-699 Technology (Applied Sciences) College of Business and Accountancy
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