Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective / Erdogan Koc.
By: Koc, Erdogan [author]
Publisher: London ; New York : Routledge Taylor & Francis Group, 2026Edition: Second editionDescription: xvii, 397 pages ; 25 cmISBN: 9781032989006; 9781032988993Subject(s): Tourism | Tourism -- Marketing | Tourism -- Management | Hospitality industry -- Customer services | Hospitality industry -- Marketing | Hospitality industry -- ManagementDDC classification: 910.68 K761 2026 LOC classification: G155.A1 | K595 2026Summary: "Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the in-fluence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry - services marketing and consumer behaviour, management, organisational behaviour, and human resource management. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality"-- Provided by publisher.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Caluya | Caluya | 910.68 K761 2026 (Browse shelf) | Available | CALUYA 5565 |
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Includes bibliographical references and index.
"Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the in-fluence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry - services marketing and consumer behaviour, management, organisational behaviour, and human resource management. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality"-- Provided by publisher.
900-999 Geography and History
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