Services marketing : concepts, strategies, & cases / K. Douglas Hoffman and John E. G. Bateson.

By: Hoffman, K. Douglas [author.]
Contributor(s): Bateson, John E. G [author.]
Language: English Publisher: Boston, MA : Cengage Learning, c2024Edition: Sixth editionDescription: xv, 352 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-0-357-71830-8; 0357718305Subject(s): Service industries -- Marketing | Service industries -- Marketing | Dienstleistung | MarketingDDC classification: 658.8 B3298 2024 LOC classification: HD9980.5 | .H644 2024
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MCIR 		Main-Circulation 658.8 B3298 2024 (Browse shelf) Available UAMAIN 35689
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Includes bibliographical references and index.

500-599 Natural Science and Mathematics

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