Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij.

By: Mooij, Marieke K. de, 1943- [author.]
Language: English Publisher: Los Angeles : SAGE, 2022Copyright date: ©2022Edition: 6th editionDescription: xxi, 504 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781529732504; 1529732506; 1529732506Other title: Global marketing and advertisingSubject(s): Target marketing -- Cross-cultural studies | Advertising -- Cross-cultural studies | Consumer behavior -- Cross-cultural studies | Cibles (Marketing) -- Études transculturelles | Consommateurs -- Comportement -- Études transculturelles | Advertising | Consumer behavior | Target marketing | Marketing | Interculturele communicatieGenre/Form: Cross-cultural studies.DDC classification: 658.802 M8178 2022 LOC classification: HF5415.127 | .M66 2022
List(s) this item appears in: Public sample
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
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MCIR 		Main-Circulation 658.802 M8178 2022 (Browse shelf) Available UAMAIN 35915
Total holds: 0

Previous edition: 2019.

Includes bibliographical references and index.

600-699 Technology (Applied Sciences) College of Business and Accountancy

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