Strategic marketing / David W. Cravens and Nigel F. Piercy.
By: Cravens, David W
Contributor(s): Piercy, Nigel F. co-author
Language: Unknown language code Publisher: Boston : McGraw-Hill, c2010Edition: 9th edDescription: xv, 784 pages : ill. ; 23 cmContent type: Media type: Carrier type: ISBN: 0071081259Subject(s): Marketing. -- ManagementGenre/Form: DDC classification: 658.802 C898 2010| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Sibalom | Sibalom MCIR | Main-Circulation | 658.802 C898 2010 (Browse shelf) | Available | UAMAIN 35338 |
Total holds: 0
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| 658.8 W7998 2023 Essentials of services marketing | 658.8001 S1293 2013 The sage handbook of marketing theory/ | 658.8003 M3455 2015 Marketing and salesmanship. | 658.802 C898 2010 Strategic marketing / | 658.802 C898 2013 Strategic management/ | 658.802 H6761 2023 Strategic management: : competitiveness and globalization concepts and cases | 658.802 I11 2012 Marketing management/ |
Includes bibliographical references and index.
600-699
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